Apple’s smartphone shipments dropped about 10 p.c within the first quarter of 2024, damage by intensifying competitors by Android smartphone makers aiming for the highest spot, information from analysis agency IDC confirmed on Sunday.
International smartphone shipments elevated 7.8 p.c to 289.4 million models throughout January-March, with Samsung, at 20.8 p.c market share, clinching the highest phonemaker spot from Apple.
The iPhone-maker’s steep gross sales decline comes after its robust efficiency within the December quarter when it overtook Samsung because the world’s No.1 telephone maker. It is again to the second spot, with 17.3 p.c market share, as Chinese language manufacturers equivalent to Huawei acquire market share.
Xiaomi, one in every of China’s prime smartphone makers, occupied the third place with a market share of 14.1 p.c through the first quarter.
South Korea’s Samsung, which launched its newest flagship smartphone lineup – Galaxy S24 collection – to start with of the 12 months, shipped greater than 60 million telephones through the interval.
International gross sales of Galaxy S24 smartphones jumped 8 p.c, in comparison with final 12 months’s Galaxy S23 collection throughout their first three weeks of availability, information supplier Counterpoint beforehand mentioned.
Within the first quarter, Apple shipped 50.1 million iPhones, down from 55.4 million models it shipped similar interval final 12 months, in response to IDC.
Apple’s smartphone shipments in China shrank 2.1 p.c within the last quarter of 2023 from a 12 months earlier.
The drop underscores the challenges dealing with the US agency in its third largest market, as some Chinese language corporations and authorities businesses restrict workers’ use of Apple gadgets, a measure that mirrors US authorities restrictions on Chinese language apps on safety grounds.
The Cupertino, California-based firm in June will maintain its Worldwide Builders Convention (WWDC), the place it can spotlight updates to the software program powering iPhones, iPads, and different Apple gadgets.
Buyers are intently looking ahead to updates on synthetic intelligence growth at Apple, which has to date spoken little about incorporating the AI expertise into its gadgets. The corporate earlier this 12 months misplaced the crown because the world’s most dear firm to Microsoft.
© Thomson Reuters 2024
