(NewsNation) — Apple beat out Samsung in smartphone shipments in 2023, overtaking an organization that held the highest spot for greater than a decade.
In response to preliminary knowledge from the Worldwide Knowledge Company (IDC) Worldwide Quarterly Cellular Cellphone Tracker, Apple shipped 234.6 million smartphones final yr, 8 million greater than Samsung’s 226.6 million. One other analysis company, Canalys, additionally has Apple atop the market.
Apple’s efficiency got here despite world telephone shipments dropping 3.2% yr over yr to 1.17 billion models, in accordance with IDC. It’s the bottom full-year quantity in a decade, which IDC attributes to macroeconomic challenges and elevated stock.
“Whereas we noticed some robust progress from low-end Android gamers like Transsion and Xiaomi within the second half of 2023, stemming from fast progress in rising markets, the most important winner is clearly Apple,” Nabila Popal, analysis director with IDC’s Worldwide Tracker workforce, mentioned in a information launch. “Not solely is Apple the one participant within the High 3 to point out constructive progress yearly, but additionally luggage the number one spot yearly for the primary time ever.”
The final time Samsung wasn’t atop the smartphone market was in 2010, when Nokia shipped probably the most. That yr, Samsung was in second, LG in third, ZTE in fourth and Analysis in Movement (the Blackberry producer) fifth.
In 2023, Xiaomi, OPPO and Transsion rounded out the highest 5. All are Chinese language corporations, which IDC notes are more and more creating stiffer competitors for each U.S.-based Apple and South Korea-based Samsung.
“The general shift in rating on the high of the market additional highlights the depth of competitors inside the smartphone market,” mentioned Ryan Reith, group vice chairman with IDC’s Worldwide Mobility and Shopper System Trackers. “Apple actually performed a component in Samsung’s drop in rank, however the general Android house is diversifying inside itself.”
