Apple to Let Music Streaming Apps in Europe Link to Own Websites for Purchases to Comply With EU Rules

Apple introduced measures on Friday to make it simpler for music streaming apps on its App Retailer within the European Financial Space to tell customers of different methods to buy digital companies, because it seems to be to adjust to a European Union mandate.

The announcement comes weeks after the iPhone maker was fined EUR 1.84 billion ($1.99 billion or roughly Rs. 16,575 crore) by the EU for thwarting competitors from music streaming rivals by way of restrictions on its App Retailer.

The European Fee had mentioned in March that Apple’s restrictions constituted unfair buying and selling circumstances and that it ought to cease such conduct.

Following a 2019 criticism by Swedish streaming service Spotify, the Fee charged Apple final yr with stopping the Swedish firm and others from informing customers of cost choices outdoors its App Retailer.

Apple on Friday mentioned it might allow music streaming app builders to ask customers to supply their e-mail deal with for sending them a hyperlink to the developer’s web site to buy digital music content material or companies, and to tell them about the place and the right way to buy objects in addition to the value.

The corporate mentioned that the announcement gives “much more” flexibility to music streaming service apps, together with Spotify, which has 56 % share of the European market.

Spotify didn’t instantly reply to a request for remark.

Apple, nonetheless, mentioned the Fee’s determination doesn’t deal with its capability to cost a fee for all of the instruments, applied sciences and ongoing companies it gives.