Home NEWSBusiness Audi: Luxury car sales could breach 50,000 units mark for first time ever in 2024: Audi India head

Audi: Luxury car sales could breach 50,000 units mark for first time ever in 2024: Audi India head

by Nagoor Vali

NEW DELHI: Luxurious automotive gross sales in India might cross the milestone of fifty,000 items for the primary time in a 12 months in 2024 amid rising demand for such fashions, in keeping with Audi India head Balbir Singh Dhillon. The general home luxurious automotive section grew by 28 per cent yearly final 12 months to document gross sales quantity of round 48,500 items.

Luxurious automotive volumes in India presently account for lower than 2 per cent of the general passenger car gross sales yearly and the sector has been kind of on the similar stage for the previous decade.

“Even when the gross sales develop by round 10 per cent and we don’t face points like disruptions like points with world provide chain, we (trade) might cross the 50,000 quantity mark in a 12 months for the primary time ever in 2024,” Dhillon instructed PTI in an interplay.

Audi reported an 89 per cent progress in retail gross sales in India at 7,931 items final 12 months as in comparison with a complete of 4,187 items in 2022.

Equally, Mercedes-Benz India recorded its best-ever 12 months in its historical past in India with gross sales of 17,408 items, registering a progress of 10 per cent over 15,822 items in 2022.

BMW India bought a complete of 14,172 items throughout BMW and MINI manufacturers final 12 months. When requested when the trade quantity might contact 1 lakh-unit mark yearly, Dhillon mentioned: “This 12 months if we cross the 50,000 unit mark and the expansion continues to be double digit within the coming years then we might see it occurring.” He famous that the trade progress might average a bit this 12 months as in comparison with 28 per cent recorded in 2023 over 2022.

“This 12 months we anticipate the trade to develop as effectively however not in excessive double digit, possibly decrease double digit,” Dhillion mentioned, including that the trade confronted provide chain challenges hampering gross sales within the January-March quarter.

On Audi’s focus areas for the present 12 months, Dhillon said that the automaker want to push gross sales because it now has a really robust product portfolio within the nation.

“That’s the first space and we’re additionally trying to broaden the gross sales infra of our pre-owned automotive enterprise vertical. Final 12 months we had 25 showrooms and by the top of this 12 months we intention to take that determine to 30 shops,” he famous.

Moreover, buyer centricity and sustainable enterprise is one other focus space for the corporate this 12 months, Dhillon mentioned.

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