Home NEWS Chinese fashion app Temu could face strict new EU content rules – POLITICO

Chinese fashion app Temu could face strict new EU content rules – POLITICO

by Nagoor Vali

On-line platforms with over 45 million customers within the EU should perform detailed exterior audits and danger assessments about their platforms and measures they take to restrict the unfold of unlawful content material like harmful toys or faux luxurious luggage. Fines can go as much as 6 % of their world turnover.

The European Fee has to formally designate such very giant on-line platforms, giving the businesses 4 months to organize for the strict guidelines. The European Fee didn’t instantly reply to a request for remark about whether or not it’ll designate Temu.

Temu stated in an announcement to POLITICO that it might “cooperate totally” with the designation.

“We’re conscious of Temu’s current assertion of getting greater than 45 million month-to-month energetic customers within the EU,” stated Johannes Bahrke, a Fee spokesperson. “We’re involved with the platform in view of a potential designation sooner or later.

The EU establishment is presently getting ready to designate Chinese language vogue platform Shein, with over 108 million European customers.

This text has been up to date.

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