GREENWICH — Jewellery model De Beers Jewellers has a brand new pop-up retail boutique on Greenwich Avenue, simply in time for the vacations.
With a partnership with Betteridge Jewelers (a part of The Watches of Switzerland Group), a Greenwich jewellery and watch retailer, the pop-up will function a spread of De Beers pure diamond jewellery assortment, excessive jewellery and decor all through the 1,200-square-foot area, based on the information launch.
“We’re delighted to have Betteridge and The Watches of Switzerland Group as our associate for the primary De Beers Jewellers pop-up in North America,” President of De Beers North America Charley Stanley stated in a press release. “Their wealthy historical past working with worldwide luxurious jewellery and watch manufacturers and complex clientele that perceive the distinctive high quality, unmatched rarity and beautiful design that De Beers presents make this a great union.”
Established in 1888, De Beers is the “solely international diamond luxurious model that begins at supply, based on the corporate’s web site. De Beers is bought in 5 different areas in the US, one in Texas, two in Florida, two in New York and one in California.
“We hope to develop our partnership and provide De Beers Jewellers collections and excessive jewellery in Watches of Switzerland luxurious retail areas in different Unites States markets,” Stanley stated.
The pop-up boutique formally opened Wednesday and Betteridge Jewelers marked the event with a cocktail get together. Company like CEO of De Beers Jewellers, Céline Assimon, actress and life-style knowledgeable, Eva Amurri and widespread Connecticut primarily based influencer, Mackenzie Horan Beuttenmuller, had been on the occasion.
The pop-up boutique will function via January at 243 Greenwich Ave.