eBay Introduces AI-Powered ‘Shop the Look’ Feature to Find Personalised Outfits

eBay, the favored US-based ecommerce platform, has added a brand new synthetic intelligence (AI)-based function for iOS app customers. The function, dubbed ‘Store the Look’ permits customers to verify outfit inspirations and store for related gadgets by way of generative AI capabilities. The corporate stated the function will likely be personalised based mostly on the consumer’s on-platform behaviour and assist them store for specific appears to be like and perceive how totally different gadgets complement one another. The function is at the moment solely accessible within the US and the UK.

In a group submit, eBay introduced the brand new function on Tuesday. Asserting the AI-powered Store the Look function, the submit acknowledged, “Store the Look is an immersive carousel of appears to be like, tailor-made to our clients’ buying historical past, full with interactive hotspots that reveal related gadgets and outfit inspirations.”

An iOS consumer residing within the US or the UK can open the app and discover the Store the Look carousel on the house web page in addition to the style touchdown web page. The part is an easy carousel the place customers will see fashions carrying totally different outfits categorised into totally different types and themes. When clicking on an outfit, customers will see interactive hotspot buttons for various outfit gadgets. As an illustration, a lady carrying a high, skirt and boots will present three hotspots equivalent to the merchandise. Clicking on any of the buttons will then open a panel with related gadgets. eBay says the choices will embody each luxurious gadgets in addition to pre-owned gadgets.

The function additionally makes use of the ecommerce platform’s advice engine and suggests outfits within the carousel based mostly on a consumer’s buying and in-app behaviour. An algorithm analyses this behaviour and identifies different outfits that they may like which is then proven within the carousel. “With this method, we provide a buying expertise that not solely understands our clients’ preferences, but in addition evolves with them over time,” the submit added.

eBay additionally highlighted that the function may be useful for customers to determine the most recent tendencies and develop an understanding of how you can combine trend gadgets naturally with a specific wardrobe. The function will present up for customers who’ve considered no less than 10 trend gadgets previously 180 days. The ecommerce platform additionally stated that an Android app is within the works and will launch later this yr. Nevertheless, it didn’t share any plans to develop the function in different areas.