HMD introduced a collaboration with Rajasthan Royals as their Official Smartphone Companion on Wednesday, April 10. The partnership is for “this 12 months’s high-octane T20 season” which refers back to the ongoing Indian Premier League (IPL). Notably, IPL 2024 began on March 22 however Rajasthan Royals didn’t play their first recreation of the match till March 24 in opposition to the Lucknow Tremendous Giants. At this time, the Royals, presently ranked on the prime of the desk, will tackle the Gujarat Titans in Jaipur.
HMD explains in a press be aware that the partnership goals to leverage cricket’s reputation within the nation to extend model visibility in India. That is anticipated to “bolster HMD’s place as an innovation-oriented smartphone model.” HMD is presently often known as the corporate that makes Nokia cell phones. Earlier this 12 months, the corporate revealed its plan to launch self-branded telephones. This transfer could possibly be chalked as much as a foundational advertising and marketing marketing campaign for that.
In February this 12 months, HMD formally teased a smartphone with a transparent HMD branding on the again panel. It was seen in a matte gray end and is confirmed to launch in July. That is anticipated to be the finances N159V mannequin which was leaked earlier and has been tipped to function a twin rear digicam system. One other HMD-branded handset surfaced on-line with a shiny pink end and a particular black rear digicam module. This telephone can also be mentioned to be much like the N159V mannequin however will doubtless function a 108-megapixel rear digicam.
HMD has not but confirmed monikers for its self-branded smartphones. Nonetheless, earlier experiences declare that India is more likely to be an essential marketplace for the corporate and that the HMD-branded telephones may even see an India launch first earlier than they go international.
A latest report additionally steered that the corporate could unveil a collection of HMD handsets. They might carry the monikers of HMD Pulse+, HMD Pulse Professional, HMD Legend, HMD Legend+, and HMD Legend Professional. The agency can also announce a brand new HMD T21 pill.
The report added that the rumoured HMD Pulse Professional with the mannequin quantity TA-1595 was not too long ago noticed on the Telecommunications and Digital Authorities Regulatory Authority (TDRA) itemizing. This telephone may are available in black ocean, glacier inexperienced, and twilight purple color choices. One other purported handset, the HMD Pulse+, is tipped to be supplied in a midnight blue shade and get a 6.56-inch show. Each telephones may assist 6GB of RAM and 128GB of onboard storage, in accordance with the leak.
