LensCrafters has launched the second season of its Roblox Eye Odyssey collection, World of Optics, that includes video games that mimic the checks in a complete eye examination. The collection’ first season has engaged greater than 300,000 customers since its debut in October 2023.
Within the metaverse expertise, customers assist Blinky, a pleasant eye-bulb character, overcome challenges brought on by extended publicity to screens and study acceptable eyecare habits to assist preserve wholesome imaginative and prescient. By way of timed pop-ups, Eye Odyssey customers might be reminded to make the most of the “20/20/20” rule for stopping digital eye pressure: each 20 minutes, take 20 seconds and look 20 ft away (out the window, down the corridor and even simply throughout the room).
The Odyssey’s second season makes use of the LensCrafters Palo Alto flagship retailer because the backdrop for a devoted pathway that results in a brand new fantasy map wherein customers expertise the 5 arcade-style mini-games. Enjoying might be enhanced by the creation and launch of devoted digital style and imaginative and prescient equipment, comparable to Colour Imaginative and prescient Glasses and an Eye Monitoring Eyeball, which might be redeemed on the finish of the season.
The primary sport, Colour Imaginative and prescient Island, challenges customers to finish a map in time by following the right coloration and form impressed by the Ishihara Take a look at, a coloration imaginative and prescient take a look at for detecting red-green coloration deficiencies. The opposite 4 video games — Visible Acuity Island, Eye Monitoring Island, Stereopsis Island and Lens Island — might be launched periodically via March 2025, with every launch opening up a brand new devoted space of the expertise.
“With the success of the primary season, the place we engaged with customers on Roblox to drive consciousness concerning sustaining wholesome imaginative and prescient, we have been capable of join with a brand new group via a enjoyable interactive expertise,” stated Alfonso Cerullo, President of LensCrafters in an announcement. “The second chapter of the collection provides the model the chance to additional educate this viewers about imaginative and prescient well being and its influence on total well-being.”
Whereas the video games replicate a number of of the checks completed throughout a watch examination, they don’t seem to be meant as an official analysis or evaluation of an individual’s visible well being or eye perform. Inside the Eye Odyssey expertise, customers are beneficial to have an annual eye examination in accordance with the American Optometric Affiliation and to schedule it on-line at their nearest LensCrafters location.
