Lyft is increasing Girls Plus Join, an in-app characteristic that matches girls and nonbinary drivers with girls and nonbinary riders, to all US cities. The rideshare service initially launched the initiative in 5 cities final fall, with the purpose of each enhancing security and recruiting extra feminine and nonbinary customers. Over 2.4 million riders have activated Girls Plus Join since its rollout, based on Lyft’s press supplies.
Drivers aren’t required to take part in Girls Plus Join in the event that they don’t wish to, and if no close by passengers matching the profile can be found, the app will match with a male passenger. Practically half of Lyft’s eligible pool of drivers within the eight cities have opted to make use of the characteristic.
Feminine and nonbinary rideshare drivers typically face sexual harassment from riders, The Verge uncovered in a 2022 investigation. Such probably unsafe working situations have seemingly led to rideshare being a much less in style choice for girls and nonbinary drivers. Though a survey by Lyft signifies {that a} plurality of feminine riders want feminine drivers, solely 1 / 4 (23 %) of Lyft’s driver workforce determine as girls or nonbinary. Male drivers usually tend to work later and longer hours as a consequence of not having the identical security issues as girls, which has contributed to a 7 % gender earnings hole, a 2020 Stanford College research on Uber drivers discovered.
Girls Plus Join can be out there to all Lyft riders and drivers who’ve chosen the ladies or nonbinary gender setting. Riders will discover an choice to “depend me in” seem on their Lyft app. In the meantime, girls and nonbinary drivers can be requested if they need to enroll in Girls Plus Join through the app. Lyft will decide who’s eligible primarily based on the gender marker on the motive force’s license, however drivers can even replace their gender settings on the app.
