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Maruti Suzuki: Maruti bets big on SUVs amid rising demand

by Nagoor Vali

Maruti Suzuki India is gearing up for a robust SUV push with no less than six out of ten new fashions deliberate for the subsequent three years beginning FY25 being sports activities utility automobiles (SUVs), reinforcing the Japanese carmaker’s sturdy intent to sharpen deal with the car physique sort amid a speedy shift in purchaser desire.

The brand new launches will increase the mannequin line-up on the maker of Grand Vitara and Brezza SUVs to about 30, mentioned individuals aware of the corporate’s plans. This would be the first main step by Suzuki Motor’s Indian subsidiary to double annual manufacturing to 4 million automobiles by the flip of the last decade.

By new SUV introduction and rising gross sales of present SUV fashions, India’s largest carmaker goals to promote 540,000-560,000 SUVs in FY26 in contrast with an estimated 440,000 items this fiscal.

A spokesperson for Maruti Suzuki mentioned the corporate “would not give any steerage on future fashions.”

Mirroring the technique it as soon as adopted within the passenger automotive market of straddling all segments with fashions at a number of value factors, Maruti is prone to cowl “all white house” within the SUV section together with micro SUVs, compact SUVs, and compact electrical SUVs in addition to two new four-metre SUV fashions, which might be pitted towards Mahindra & Mahindra’s bestselling XUV700 mannequin, mentioned one of many individuals conscious of the corporate’s plans.

Maruti Bets Big on SUVs Amid Rising Demand

Within the works are 4 EVs with the primary set to be the corporate’s debut electrical SUV with an anticipated launch this October. To be positioned within the premium finish of the market, the mannequin is prone to be priced between ₹20 and ₹25 lakh. This might be adopted by a seven-seater electrical SUV in March 2025, a small EV in Could 2026 and an electrical MPV spinoff of its maiden e-SUV in October 2026.

Maruti can also be creating a micro-SUV, a small SUV and a three-row MPV which can be prone to go on sale someday in FY26 and FY27, mentioned the individuals cited above.

Maruti can also be making ready to launch a brand new era Swift/Dzire, Fronx facelift and new era Baleno in 2024, 2025 and 2026, respectively. A lot of the fashions priced as much as ₹12 lakh will even be supplied with Suzuki’s reasonably priced hybrid know-how which is presently underneath growth.

“With electrification catching tempo, all the brand new era fashions from Maruti’s present lineup may have a hybrid possibility at the same time as the corporate continues to pursue pure EVs,” a second particular person mentioned.

Share of SUVs in India’s passenger car market climbed to 53% in December 2023 from 44% a yr earlier. Sturdy demand for automobiles with excessive floor clearance and excessive seating stance coupled with launches of recent SUV fashions helped Maruti develop the share of SUVs in its total gross sales to 25% in December 2023 from lower than 10% two years in the past. To make sure, aside from the Jimny which was pitted towards the Mahindra Thar and hasn’t taken off, most of its new launches within the section have added to total volumes.

The upper share of SUVs has helped the corporate increase its common realization per unit and assist margins regardless of rising reductions, confirmed ETIG evaluation.

It has improved Maruti’s common promoting value by 6.6% to ₹6.6 lakh per car. Consequently, the working margin earlier than depreciation and amortisation (Ebitda margin) expanded by 198 foundation factors to 11.7% despite the fact that the common low cost per car elevated by ₹5,000 year-on-year to ₹23,300 within the December quarter.

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