Mondi Press Launch – sixth March 2024
Mondi, a world chief in sustainable packaging and paper, at the moment introduced the outcomes of its fifth annual eCommerce report, which particulars general developments, evaluation and buyer attitudes concerning eCommerce and the way packaging impacts their complete expertise.
This annual on-line survey was performed over the last quarter of 2023 and consists of the views of 6,000 shoppers. The examine and ensuing report are based mostly on the need to supply eCommerce manufacturers with key data on greatest assembly client wants. This newest report additionally consists of country-specific outcomes for six main markets, together with Czech Republic, France, Germany, Poland, Sweden and Turkey.
“We felt compelled to share extra than simply packaging developments to make clear spending habits, purchasing frequency, social commerce use, and behavior associated to recycling and reuse,” says Nedim Nisic, Mondi Group eCommerce director. “The result’s a treasure trove of information helpful for each eCommerce firm, not solely these making an attempt to fulfill shoppers’ packaging calls for however to affect your entire expertise. We additionally needed to advertise collaboration among the many packaging business, eCommerce platforms, and different key stakeholders to fulfill client expectations and sustainability efforts.”
Rising developments and newer insights embrace what’s taking place round social commerce, recommerce and sustainability actions throughout generations. General, the report appears at 4 key areas: client on-line purchasing behaviour, attitudes in the direction of packaging and unboxing experiences, perceptions and behaviours in the direction of recycling and reusing, and the way forward for eCommerce packaging.
Some Key Takeaways embrace:
- Practically half of shoppers have purchased by way of social commerce within the final 12 months
- 1 / 4 of buyers are shopping for on-line a minimum of as soon as per week, regardless of the frequency of purchasing falling as a result of buyers headed again instore or slicing spending
- Vogue remains to be primary for on-line purchases, with Millennials more than likely to purchase throughout product sectors
Learn the complete abstract and obtain the 2024 eCommerce Report right here!
