Advertising veteran Scott Donaton has joined VersusGame, an AI-powered interactive content material firm, as chief advertising officer.
Donaton, most lately senior VP of promoting at Disney’s Hulu, will oversee all advertising capabilities for Versus, together with model technique, communications, content material, social media and shopper insights. Donaton had joined Hulu in 2019; he launched the streaming business’s first branded leisure observe earlier than exiting Hulu within the spring of 2023.
Previous to Hulu, Donaton served as international chief artistic and content material officer at advert company Digitas. Earlier in his profession, he was writer of Leisure Weekly, in addition to editor and writer of Promoting Age. Donaton at present serves on the board of administrators of NPR.
“I’ve spent my profession on the intersection of promoting, media, leisure and know-how, and Versus is pointing the best way ahead for all of these industries,” Donaton mentioned in an announcement. “I’m thrilled to formally be a part of the Versus staff as the corporate continues to revolutionize the best way manufacturers use content material to have interaction followers whereas rising income.”
Additionally Wednesday, VersusGame introduced the appointment of Elliot Solomon as VP of enterprise improvement. Over his 20-year profession, Solomon has constructed and led gross sales and enterprise improvement groups at firms together with Disney, Snap and Unity Applied sciences.
Based in 2019, L.A.-based VersusGame says it makes use of “proprietary AI” to show websites, apps, TV exhibits and podcasts into interactive experiences with questionnaires, surveys and polls. The corporate says companions embody such manufacturers as Disney, ABC, the NFL, Microsoft, Forbes, iHeartRadio, Lionsgate, UFC, USA At this time, TMZ and the Grammys.
“Scott’s expertise working with among the prime names in leisure and media will likely be invaluable as we proceed to evolve our platform to ship the most effective in AI know-how and interactive content material,” mentioned VersusGame founder and CEO John Vitti. “Scott’s experience, mixed with Elliot’s confirmed skill to acknowledge buyer wants and ship scalable, helpful options, will likely be important as we work to proceed bridging the hole between how individuals view and have interaction with content material.”
VersusGame final week introduced that Metal Perlot, an organization that builds and invests in AI- and analytics-driven platform companies chaired by former Google CEO Eric Schmidt, has a seat on its board of administrators. VersusGame’s advisers embody Jeffrey Katzenberg, Reid Hoffman, Mark Pincus, Kevin Mayer and Mark Burnett.
