Bangkok, 18 January 2024 – The Tourism Authority of Thailand (TAT) and Thai Digital Platform Social Enterprise Co., Ltd. signed a Memorandum of Understanding (MOU) to additional increase consciousness of TAGTHAi, the all-in-one Thailand utility, because the must-have ‘Tremendous Aggregator Platform’ for native and international vacationers exploring Thailand.
The MOU was signed between Ms. Thapanee Kiatphaibool, TAT Governor, and Mr. Kalin Sarasin, Chairman of the Administration Committee of Thai Digital Platform Social Enterprise Co., Ltd., the proprietor and developer of TAGTHAi journey utility. Mr. Kalin can also be the Honorary Chairman of the Thai Chamber of Commerce and Board of Commerce of Thailand.
Ms. Thapanee Kiatphaibool, TAT Governor, stated “TAT recognises the potential of TAGTHAi as a ‘Tremendous Aggregator Platform’ that caters to varied varieties of travellers and makes journey in Thailand easy and handy. TAGTHAi displays our promotions of the Thai soft-power components and a large number of significant journey experiences in Thailand. The MOU corresponds with the TAT’s 2024 route to revitalise Thai tourism in the direction of excessive worth and sustainable progress.”
The MOU locations emphasis on Thailand’s nationwide growth plan, “Thailand 4.0”, which seeks to reinforce the entry of know-how and the public-private knowledge to drive the nation’s competitiveness and tourism business. The TAGTHAi journey app is about as a platform for native companies, particularly small and medium-sized enterprises, to advertise their services.
Launched in 2019, TAGTHAi, pronounced “Tak-Thaai” and means “greetings” in Thai. The all-in-one journey utility is a collaboration platform between private and non-private companies in Thailand that pooled their assets to develop the app.
Underneath the MOU, TAT will promote TAGTHAi by way of its advertising actions and publicity channels in addition to share insightful info on standard and upcoming vacationer points of interest and tour routes. In alternate, TAGTHAi will present knowledge intelligence on vacationer’s journey preferences in Thailand, by means of analysation of consumer’s exercise. It will allow efficient data-driven connections between TAT’s on-line platforms and TAGTHAi.
Mr. Kalin Sarasin, Chairman of the Administration Committee of Thai Digital Platform Social Enterprise Co., Ltd., stated “Digital know-how performs a pivotal position within the tourism business, and because the must-have Thailand journey utility, TAGTHAi desires to be a component in serving to to keep up Thailand’s place as a world-class tourism vacation spot. Via the partnership with TAT, the TAGTHAi app can be additional developed to grow to be probably the most complete Tremendous Aggregator Platform for vacationers to make use of for touring in Thailand.”
TAT and TAGTHAi have already labored collectively by means of the TAGTHAI Cross – a Thai digital tourism go, which permits vacationer to make only one cost to entry chosen tourism-related providers, particularly by locals, together with vacationer points of interest, workshops, eating places, and spas.
At the moment accessible are the Metropolis Cross for Bangkok, Phuket, Pattaya, and Ayutthaya, in addition to journey expertise passes together with the Therapeutic massage Cross, ONESIAM Cross, Golf Cross, and Elephant Lover Cross. Within the pipeline are the growth of the Metropolis Cross and Golf Cross to extra locations.
Vacationers can obtain the TAGTHAi app by way of the App Retailer or Play Retailer. Go to https://www.tagthai.com/ for extra info, or observe the tagthai.official Fb and Instagram accounts.
