Berlin, 6 March 2024 – The Tourism Authority of Thailand (TAT) is celebrating its forty ninth participation within the ITB Berlin with a dynamic programme that features two high-profile occasions – one graced by the presence of Her Royal Highness Princess Ubolratana and one other to be presided over by Prime Minister H.E. Mr. Srettha Thavisin.
The ITB Berlin 2024 is going down from 5 – 7 March on the Messe Berlin Exhibition Grounds in Berlin, Germany. The Thai delegation, comprising 61 resorts and resorts, 13 tour corporations, the Thailand Privilege Card, the Thai Ecotourism and Journey Journey Affiliation (TEATA), the Designated Areas for Sustainable Tourism Administration (DASTA), and the Division of Tourism, is stationed on the Thailand stand in Corridor 26B.
Ms. Sudawan Wangsuphakijkosol, Minister of Tourism and Sports activities, mentioned “Thailand invitations all tourism professionals attending the ITB Berlin 2024 to satisfy and talk about enterprise alternatives with senior journey executives, whereas exploring mutual partnerships with authorities representatives on the Thailand stand. We place emphasis on highlighting our path in direction of excessive worth and sustainability whereas strengthening our place as a pacesetter within the world tourism business.”
TAT’s programme in the course of the three-day ITB Berlin 2024 contains:
The gracious look of Her Royal Highness Princess Ubolratana was on the Thailand stand on 5 March 2024. The Princess additionally joined in an exercise to color on eco-friendly paper comprised of elephant dung, utilizing all pure acrylic paints. The exercise promotes accountable journey experiences in reference to TAT’s “Elephant Care Tourism” initiative whereas showcasing neighborhood tourism experiences with the usage of earth and plant-based paints.
The “Superb Thailand Networking Occasion with the Prime Minister of Thailand” is scheduled on 7 March on the CityCube Berlin. Prime Minister H.E. Mr. Srettha Thavisin will define his plans to spice up the Thai tourism business whereas saying Thailand’s position within the improvement and promotion of intra-ASEAN journey. Greater than 100 invited European tour operators and media members in Europe are anticipated to attend.
The annual ‘Thailand Mini Mart’ is going down on 6-7 March on the Thailand stand. In its tenth version, the tabletop gross sales exercise has been expanded to 2 days. This 12 months, TAT has invited round 30 journey decision-makers from main European-based tour operators to satisfy and talk about enterprise with senior members of the Thai delegation.
In addition to 74 tables presenting Thai suppliers, the Superb Thailand stand options an info counter, showcasing an thrilling mixture of modern tourism choices that contact on sustainability, tradition and digital. Furthermore, the Stand’s design displays native knowledge on indigo dyeing heritage together with beautiful illustrations of wealthy pure sources and gentle powers.
Ms. Thapanee Kiatphaibool, TAT Governor, mentioned “For this 12 months’s ITB Berlin 2024, TAT is presenting tourism choices that correspond with our enhanced efforts to form tourism provides in direction of excessive worth and sustainability. These embody a number of winners of the Thailand Tourism Awards and companies with STAR certifications.”
The Sustainable Tourism Acceleration Score (STAR) system represents a key component underneath TAT’s personal Sustainable Tourism Targets. At the very least 80% of all tourism stakeholders in Thailand are earmarked to get a STAR by 2025, up from at present 576 companies. In the meantime, the Thailand Tourism Awards 2023 added Low-carbon and Sustainability classes to display the nation’s dedication to carbon-neutral and sustainable tourism.
