The query if nation radio will play Beyoncé has seemingly been answered
When Beyoncé launched “Texas Maintain ‘Em” and “16 Carriages” final week, followers and insiders questioned if nation songs from a Black pop star would get a cosign from the trade’s nice gatekeeper, nation radio. The reply seems to be “sure,” as “Texas Maintain ‘Em” was probably the most added monitor on nation stations this week, per Mediabase information reviewed by Nation Insider.
As Nation Insider famous, 75 of the 157 reporting stations across the nation have dedicated to “Texas Maintain ‘Em.” To this point this yr, the monitor has gotten the fourth-most provides on its radio affect date (the day radio programmers can add a single to rotation). Solely nation songs by Dan + Shay, Jelly Roll, and Tim McGraw had extra provides on their affect date.
As “Texas Maintain ‘Em” continues to swell, the determine to observe is the place it lands on this week’s airplay charts. Beyoncé initially debuted at 54 on Billboard’s Nation Airplay chart final week, and at 50 on Mediabase.
The surge comes as Beyoncé made chart historical past this week, turning into the primary Black girl artist in fashionable nation music historical past to high Billboard’s Sizzling Nation Songs chart, beating out Zach Bryan and Kacey Musgraves’ “I Bear in mind Every thing” within the course of. The Sizzling Nation Songs chart takes under consideration streaming in addition to radio play.
The 2 Beyoncé singles characterize the singer’s deepest foray into nation music after flirting with the style for a lot of her profession. “Texas Maintain ‘Em” particularly has been a streaming and gross sales smash, and sits at Quantity Two on each Spotify and Apple Music’s international and U.S. charts on Thursday. Final week the music garnered about 19 million U.S. streams whole. “Texas Maintain ‘Em” bought about 39,000 items as properly, by far probably the most conventional gross sales for any music final week, in keeping with information from Luminate.
“Texas Maintain ‘Em” will seemingly repeat as the highest nation music on Billboard’s Sizzling Nation Songs chart subsequent week. It opened at Quantity Two on the Sizzling 100 this previous week and is a powerful contender to dethrone Jack Harlow’s “Lovin on Me” at Quantity One.
