Funnily sufficient my aesthetic has been very constant because the starting – my designs are quirky, tongue-in-cheek and surprising. I’d say a lot of our items are just like wearable artwork from the standpoint of them being modern and impressed by objects that we simply recognise.
What has modified is the rising emphasis I place on technical growth, each by way of the design and manufacturing. Our collections have change into more and more extra advanced. Our bike chain is the proper instance – it’s a easy design, however the bracelet consists of virtually 380 items that have to be mixed individually by hand, and there’s micro pavé diamonds at every hyperlink. Then you might have the straw bracelet – it takes nice ability to get the bends proper and we additionally use a sandblasting approach to recreate the crease-like impact.
Final 12 months you went viral on social media together with your collaboration with hip pastry chef Cédric Grolet. How did that come about?
Imagine it or not, it was a really natural collaboration which began out with him sending me a DM on Instagram. I’d all the time publish a photograph of his ache au chocolat after I was in Paris and at one level he reached out to inform me that his girlfriend beloved my items and urged we meet for espresso.
Squaring the circle: Cartier’s recent angle on its Trinity assortment
Squaring the circle: Cartier’s recent angle on its Trinity assortment
We genuinely linked with one another – we have been each 30-year-olds discussing how we constructed our personal manufacturers, leveraged social media and expanded our visions. From there we determined to work on one thing collectively, however I needed it to be food-related, enjoyable and collectable.
In 2023, we got here up with a particular galette de rois [king cake] that includes his signature croissants and I made 18k gold croissant charms for 3 winners. We created a video for social media and 50 desserts offered out in 10 minutes after they launched!
My Type: Jewelry queen Gaia Repossi’s 9 prime ideas for a extra trendy life
My Type: Jewelry queen Gaia Repossi’s 9 prime ideas for a extra trendy life
This 12 months we joined forces once more to create one other galette, this time that includes ache au chocolat, so I designed an identical 18k gold appeal with 4 brown diamonds which I referred to as the ache au stylish.
Making a video the second time spherical was much more enjoyable since we all know one another higher – you’ll be able to see our camaraderie. I’m hoping we will do a collaboration for Asia subsequent 12 months.
You made waves together with your collaboration with McDonald’s just a few years in the past – are collaborations an enormous a part of your technique?
What I discover thrilling is the rising house for extra jewelry creatives to collaborate or work with greater manufacturers. For me, lots of the extra established manufacturers have change into fairly bland and are repeatedly reviving outdated items as a substitute of making one thing new. It feels indifferent from the following era of females who buy for themselves.
If manufacturers are good and need to keep related, they want somebody with a robust aesthetic to take the helm, particularly as tremendous jewelry as a class grows. If that individual is ready to keep that very same stage of limitless creativity they’ve loved in their very own model whereas leveraging the assets of the larger model, then we are going to see cooler, extra revolutionary designs.
For me, working with Hermès can be the final word. They’ve a playfulness of their method which may be very aligned with mine. They’re the best-in-class as a result of they keep true to their imaginative and prescient whereas pushing the envelope.
Rise of the machines: how robots are altering the best way jewelry is made
Rise of the machines: how robots are altering the best way jewelry is made
Final 12 months you determined to maneuver to Asia. Why?
I made the choice to maneuver to Singapore as a result of Asia is extraordinarily essential in the case of my clientele and relationships. I really feel the client is extra open to transferring away from greater manufacturers and extremely recognisable items. They need to put on one thing completely different, a chunk of jewelry that’s a dialog starter, and that is the place I are available in.
