UTA has set the management staff at MediaLink as the corporate’s authorized brawl with Michael Kassan continues.
The Advertising Consulting unit at MediaLink can be led by Donna Sharp, together with Andrea Kerr Redniss and Lena Petersen. Media & Tech Technique Consulting can be headed up by Christopher Vollmer, Devrie DeMarco and Mark Wagman. All had already been working at MediaLink, and the brand new transfer just isn’t fairly a spherical of promotions, however their management roles are being formally highlighted in Kassan’s absence. They may report on to UTA CEO Jeremy Zimmer.
The information was conveyed to workers Tuesday morning in a workers e-mail.
“This group has been main the work and delivering outcomes for purchasers for a few years now,” Zimmer stated. “Diving in with them over the previous few weeks has given us great confidence of their capability to steer MediaLink and drive the enterprise ahead.”
UTA acquired MediaLink in 2021 for $125 million. Kassan, who based the agency, was made a associate at UTA after the deal and continued to supervise the consulting observe. Earlier this 12 months, nevertheless, a serious rift within the relationship went public, with the events suing one another, buying and selling allegations of fraud and breach of contract. The case, which has been accompanied by pointed back-and-forth between the opponents, stays pending, with lots of the claims referred to arbitration.
The newly reaffirmed high execs are “joined by a broader staff of seasoned operators who deeply perceive MediaLink’s enterprise and tradition and spherical out the corporate’s govt management,” an announcement stated. The staff will proceed to supply a variety of advisory companies to manufacturers, retailers, media firms, know-how platforms, non-public fairness buyers and others.
