Driven by athlete insights, Team Canada unveils outfits for Paris Olympics, Paralympics

Crew Canada on Tuesday revealed a brand new assortment of athlete clothes from lululemon lower than 100 days from the beginning of the Paris Olympics.

Through the design course of, the group’s official clothing store led product testing and suggestions classes with 19 Canadian Olympic and Paralympic athletes throughout 14 sports activities.

“My largest takeaway from this course of was lululemon’s dedication to working with Paralympians to make the items accessible and adaptable,” Para-rugby participant Zak Madell mentioned in a press release launched by the Canadian Olympic Committee. “It is not solely about wanting good, but additionally about feeling good.”

Reigning Olympic decathlete champion Damian Warner can be impressed with this 12 months’s athlete equipment.

“We’re going to have the ability to showcase a few of our personal private model, whereas exhibiting off our Canadian delight collectively,” mentioned Warner, who will probably be competing at his fourth Summer time Video games.

In response to the COC, the athlete equipment blends perform and magnificence by means of revolutionary development and efficiency materials, inside fashionable silhouettes and Canadian-inspired prints.

Moreover the athletes, Canadian coaches and assist employees will put on the attire at medal ceremonies, media appearances, within the Athletes’ Village and through the opening and shutting ceremonies.

David Shoemaker, Canada’s Olympic CEO, mentioned the group is “thrilled” to be working with an clothing store that understands its mission and shares its values.

“Not solely are Crew Canada athletes going to shine on the sector of play,” he mentioned, “they will flip heads wherever they present up in Paris.”

The equipment consists of options like magnetic-close zippers, pull-on loops, and sensory contact guides to assist a various vary of physique varieties and talents.

Stylistically, the uniforms mix pink, white and different colors utilizing Lululemon calls fashionable silhouettes and Canadian-inspired prints.

Lululemon made its debut as Canada’s Olympic and Paralympic clothing store on the 2022 Beijing Winter Video games after a 16-year partnership with Hudson’s Bay Firm ended after the Tokyo Olympics.