Home SPORTS Cash Galore for PCB, PSL broadcast rights sees highest ever surge of Rs 3 billion

Cash Galore for PCB, PSL broadcast rights sees highest ever surge of Rs 3 billion

by Nagoor Vali

Forward of the Pakistan Tremendous League (PSL), PCB chief Zaka Ashraf has claimed that the PSL now has bagged the best ever broadcast offers. It’s anticipated that the present PSL broadcasting rights have seen an increase of round Rs 3 billion. Again in 2021 the earlier broadcast deal ran for a interval of two years and fetched a sum Rs. 4.35 bn.

However as per the current biddings, the brand new PSL broadcasting rights, the surge of three billion will see that the deal rises as much as round Rs 7.35 bn.

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“The bidding for the PSL broadcasting rights has seen a rise of Rs 3 billion extra this time, which is the best within the league’s historical past,” Zaka Ashraf stated in a press convention in Lahore.

“It was a optimistic day for the PCB yesterday as we efficiently concluded the home broadcast rights deal for PSL season 9 in Pakistan,” stated PSL Commissioner Naila Bhatti.

The PSL commissioner additional added that there have been 4 bidders that contested for the printed deal. These included the likes of Geo Sports activities, PTV, Tower Sports activities and ARY Sports activities. Moreover, after the second spherical, it was revealed that ARY was main the charts after bidding the best quantity.

“ARY elevated its bid by 47-48 per cent in comparison with the final bidding cycle,” Naila Bhatti commented.

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